KIM VAN DE VEERDONK System error In todays booming brands business loads of anti groups arise. They do exactly what they want to do. You cannot reflect them to the mass population from today. They are taking the mickey out of brands, but still wearing them in their own way. Humour and fantasy are important aspects for the expression of their identity. Trendwatchers are taking all the details and fine elements from the style of subcultures to use in ads. When something specific becomes commercial or a hype people in subcults have already build their resistance against commerce by having a ‘complete’ different (life)style. They want to escape from the mass. Freedom is the most important aim in life while they act strained because of to much principles. Is everybody ruled by a style system? [email protected]

All Fashion Names Nora van den Berge Manon Giljam Anke Jongejan Wing-Yi Kong Anna Lindeman Judith van Valen Kim van de Veerdonk Anna Wonder