Thomas CleverAlumnusStilling our information hunger: How can we achieve better search results and disclose new sources of information using the Internet STILLING OUR INFORMATION HUNGER How can we achieve better search results and disclose new sources of information using the Internet From the introduction In current light, Google’s slogan 'Don’t be evil' might seem rather ironic. Its indexing methods leave much to be desired. Google is determined to provide universal access to ‘all’ of the world’s information. Or to put it in the words of Sergey Brin, founder of Google: "It would be like the Mind of God". Even though the comparison with the mind of God is highly speculative, the comparison does translate Google’s ambitions to have total control over the world’s information. In his theory of history, Karl Marx said: "man cannot be free when he is subject to forces that determine his thoughts, ideas and even his nature". Thoughts and ideas - in the form of search results - are not free, they are pre-programmed and market driven. As we will come to see, users appear to be limited by ideas and nature in the way these search engines are used. Contents For Your Information: questioning the information landscape Dismantling a Search Engine: the principle workings of google User Habits: dynamics of the masses The Six Handshakes: network architecture and the internet Post-it: the current internet landscape The (Pre)Search Engine: coincidence strikes the prepared mind | |
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